Customers Satisfaction on Online Shopping in Malaysia
نویسندگان
چکیده
منابع مشابه
a framework for identifying and prioritizing factors affecting customers’ online shopping behavior in iran
the purpose of this study is identifying effective factors which make customers shop online in iran and investigating the importance of discovered factors in online customers’ decision. in the identifying phase, to discover the factors affecting online shopping behavior of customers in iran, the derived reference model summarizing antecedents of online shopping proposed by change et al. was us...
15 صفحه اولA Study on Factor That Influence Online Shopping in Malaysia
Abstract: Online shopping is a process in which buy goods or services through the Internet. With large of consumer using Internet for online shopping, it is not clear what drives them to shop online (Monsure et al., 2006) and studies regarding consumer behavior towards online shopping in the Malaysian environment is still limited number (Haque and Khatibi, 2006). Thus, this study objective is t...
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Purpose – The purpose of this paper is to validate empirically the impact of seven literature-based constructs on customer satisfaction using a sample from the Greek online shopping context. Design/methodology/approach – The authors test a set of hypotheses about the influence that the constructs have on overall satisfaction. Also tested are a set of hypotheses about the satisfaction influence ...
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ژورنال
عنوان ژورنال: International Journal of Business and Management
سال: 2011
ISSN: 1833-8119,1833-3850
DOI: 10.5539/ijbm.v6n10p162